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The authors of the international bestseller
Riding the Waves of Culture broaden their
focus to help you employ the diversity in your
organization to foster innovation.
Companies that successfully harness employees’
creativity and convert it to business
innovation are leading the charge today.
While this isn’t a brand-new concept, no one
has explained how connections between people
initially remote from each other generate
innovation—until now. Riding the Waves of
Innovation fills the void.
The key is for leaders and managers like you
to carefully address and make the most of
the three entities that are most vital to your
business’s approach to driving innovation
throughout your global culture: